What is SEO?
Effective SEO (search engine optimization) helps potential clients find you in a search (search engine placement). When search engines 'crawl' the web, a number of factors determine how easily your site is found.
SEO Factors and SEO Tips:
- The structural make-up of your website: be sure your web designer incorporates basic SEO into your website.
- Strategic use of key words within the page content: key word analysis can be provided for a fee by the web design firm or an SEO consultant.
- Quality of content and frequency of content updates: try to focus on offering informative content versus 'sales copy'. Frequency: it is recommended you provide updates at least once a month. An integrated blog is a great (and free) way to keep your website fresh.
- Inbound links (from other websites): get links to your website on a few popular websites (social media websites and / or related and complementary industry websites).
- Web 2.0: for example, use of social media: properly used, social media is a, powerful marketing tool that costs you nothing but your time. As little as 15 minutes a day can be effective.
Key Words - What are key words?
- key words (or phrases) are the words people type into the search bar to find the information or product they want
- the right key words need to be incorporated into the source code (for search engines to read) and into the page content, for people to read
- ideally, the words typed by the user will match those within your site in order for a search engine to include your site in the search results presented to the user
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