Your online presence
Your website is like a window into your business, from the viewer's home or office. It is often their first impression, so you want it to be a good one.
Your website should:
- make an impression consistent with your brand
- be an accurate representation of your business
- provide information of value to the viewer
- be visually appealing and uncluttered
- be easy to navigate
- give the viewer a sense of your credibility
- remain current and inspire loyalty
It is often the simplest websites that inspire longer visits. Don't make the mistake of thinking you need an expensive, flashy site to get the attention of your market (unless maybe you're a rock star).
An online presence is almost a necessity in today's world:
- consumers have come to expect to find information over the internet
- a website can provide much more information than a brochure or newspaper ad
- information can be updated regularly at a relatively lost cost
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