Brand Positioning
Starbucks, Google, Apple, Microsoft - these are all examples of brands we identify with. They all stand out, among many others selling the same products they do.
If you want to be remembered and build loyalty, you need an effective brand identity. This means creating a memorable core message that is reflected in your visual identity and your business 'personality'.
Some questions to ask yourself:
- what is unique about your business?
- is there anything you do that others don't?
- what does your target market say about you?
- what do you want them to say about you?
- what do people remember most?
- do you have a catchy slogan or tagline?
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